Privacy Policy

Effective: July 14, 2018


Thank you very much for visiting Stonemill Matcha website. Stonemill Matcha values your privacy.  At our website we offer information about our cafe, menu, tea room and other attractive offers.  In this Privacy Policy (this “Policy”), we describe how we collect, use, and disclose information that we obtain about visitors to our website at (the “Sites”) and the services available through the Site (the “Services”).


By visiting the Site, or using any of our Services, you agree that your personal information will be handled pursuant to this Policy.  Your use of our Site or Services, and any dispute over privacy, is subject to this Policy.


  1. What Information Do We Collect About You and Why?


We may collect information about you directly from you and from third parties, as well as automatically through your use of our Sites or Services.


Information We Collect Directly From You. 

You may view all areas of our Site and use all of the features without registering or providing any personal information.  We may collect optional information from you if you are interested in reserving a table or if you contact us for any other reason.  The information we collect may include your first and last name, address, phone number and e-mail address and/or other information you choose to provide in the process of contacting us; however, you are not required to provide us with this information.  Credit or debit card information may be required when for you make (i) an online reservationonline reservationand (ii) in-store order or reservation, but and such credit or debit card information (x) is collected and is processed by our third party vendors, Resy and Square, with respect to (i), and (y) is collected, and kept by us on our records with respect to (ii).  Other than the case with respect to (ii) and (y) above, and we will not have, store, keep or handle any such credit or debit card information in hands.  In relation to such credit or debit card information collected and processed by our third party vendors, please view their respective privacy policy at their respective webpage for how they handle personal information they collect including such credit or debit card information. 


Information We Collect from Third Parties.  

If you choose to provide any information on Stonemill Matcha’s social media platforms, including Instgram, Facebook and Twitter, that information may be used by us according to this Policy.  Any information (other than your credit or debit card information) you provide to our vendors such as Resy and Square will also be conveyed to us and used in accordance with this Policy.


Information We Collect Automatically.  

We may automatically collect the following information about your use of our Site or Services through cookies, web beacons, and other technologies: your domain name; your browser type and operating system; web pages you view; links you click; your IP address; the length of time you visit our Site and or use our Services; and the referring URL, or the webpage that led you to our Site, and the following: access time, browser type, page views and referring URL.  We may combine this information with other information that we have collected about you, including, where applicable, your name and other personal information.  Please see the section “What About Cookies and Other Tracking Mechanisms?” below for more information about our use of cookies and other tracking mechanisms.


2. How We Use Your Information


We use the information that we gather about you for the following purposes:


  • To provide our Services to you, to communicate with you about your use of our Services, to respond to your inquiries, and for other customer service purposes.


  • To tailor the content and information that we may send or display to you, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using the Site or our Services.


  • For marketing and promotional purposes, if you give us permission. For example, from time to time we may use your information, such as your e-mail address, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you.  


  • To administer contests, sweepstakes and competitions that may be offered through the Site.


  • To better understand how users access and use our Site and Services, both on an aggregated and individualized basis, in order to improve our Site and Services and respond to user desires and preferences, and for other research and analytical purposes.


3. How We Share Your Information


We may share the information that we collect about you, including personally identifiable information, as follows:


  • Affiliates. We may disclose the information we collect from you to our affiliates, subsidiaries, and related entities; however, if we do so, their use and disclosure of your personally identifiable information will be subject to this Policy.


  • Service Providers. We may disclose the information we collect from you to third party vendors, service providers, contractors or agents who perform functions on our behalf provided that their use of your information on our behalf is only for the purpose which we are permitted to use it pursuant to this Policy.


  • Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.


  • In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.


  • To Protect Us and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of this Policy, or as evidence in litigation in which Stonemill Matcha is involved.


  • Aggregate and De-Identified Information. We may share aggregate or de-identified information about users with third parties for marketing, advertising, research or similar purposes and to assist us in advertising our Goods and Services on third party websites..


4. Our Use of Cookies and Other Tracking Mechanisms


We use cookies and other tracking mechanisms to track information about your use of our Sites or Services.  We may combine this information with other personal information we collect from you.


Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes.  Some cookies allow us to make it easier for you to navigate our Sites and Services, while others are used to enable a faster log-in process or to allow us to track your activities at our Site and Service.  There are two types of cookies: session and persistent cookies.


  • Session Cookies. Session cookies exist only during an online session.  They disappear from your computer when you close your browser or turn off your computer.  We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into the Sites.  This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through our Site.


  • Persistent Cookies. Persistent cookies remain on your computer after you have closed your browser or turned off your computer.  We may use persistent cookies to track aggregate and statistical information about user activity.


Disabling Cookies.  


Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future.  The “Help” portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.  Visitors to our Site who disable cookies will be able to browse certain areas of the Site, but some features may not function.


Local Storage Objects.  


We may use Flash Local Storage Objects (“Flash LSOs”) to store your Site preferences and to personalize your visit.  Flash LSOs are different from browser cookies because of the amount and type of data stored.  Typically, you cannot control, delete, or disable the acceptance of Flash LSOs through your web browser.  For more information on Flash LSOs, or to learn how to manage your settings for Flash LSOs, go to the Adobe Flash Player Help Page, choose “Global Storage Settings Panel” and follow the instructions.  To see the Flash LSOs currently on your computer, choose “Website Storage Settings Panel” and follow the instructions to review and, if you choose, to delete any specific Flash LSO.


Third Party Analytics and Tracking. 

We use automated devices and applications, such as Google Analytics, to evaluate usage of our Site.  We also may use other analytic means to evaluate our Services.  We use these tools to help us improve our Services, performance and user experiences.  These third parties may use cookies and other tracking technologies to perform their services.  We do not share your personal information with these third parties.


5. Third-Party Links


Our Site and Services may contain links to third-party websites.  Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third party websites.  We are not responsible for the information practices of such third party websites.


6. Security of My Personal Information


We have implemented security measures to protect against the loss, misuse and alteration of the information under our control, including Secure Sockets Layer (SSL) technology to encrypt the transmission of nonpublic personally identifiable financial and transaction information over the Internet.  We also utilize additional security devices such as firewalls, security patches, and anti-virus programs, to protect nonpublic personally identifiable information. Please be advised, however, that while we strive to protect your personally identifiable information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and are not responsible for the theft, destruction, or inadvertent disclosure of your personally identifiable information. In the unfortunate event that your “personally identifiable information” (as the term or similar terms are defined by any applicable law requiring notice upon a security breach) is compromised, we may notify you by e-mail (at our sole and absolute discretion) to the last e-mail address you have provided us in the most expedient time reasonable under the circumstances; provided, however, delays in notification may occur while we take necessary measures to determine the scope of the breach and restore reasonable integrity to the system as well as for the legitimate needs of law enforcement if notification would impede a criminal investigation. From time to time we evaluate new technology for protecting information, and when appropriate, we upgrade our information security systems.


7. What Choices Do I Have Regarding Use of My Personal Information


We may send periodic promotional or informational e-mails or newsletters to you if you signed up to receive them.  You may opt-out of such communications by following the opt-out instructions contained in the e-mail.  Please note that it may take up to 10 business days for us to process opt-out requests.  If you opt-out of receiving e-mails about recommendations or other information we think may interest you, we may still send you e-mails about your inquiries you have made to us.


8. Children Under 13


Our Services are not designed for children under 13.  If we discover that a child under 13 has provided us with personal information, we will delete such information from our systems.


9. Contact Us


If you have questions about the privacy aspects of our Site or Services, or would like to make a complaint, please contact us at


10. Changes to this Policy


We may change this Policy from time to time, so please be sure to check back periodically.  We will post any changes to this Policy on our Sites, at


11. California Privacy Notice


Under California Civil Code Section 1798.83 (known as the “Shine the Light” law), users of the Site and Services who are residents of California may request certain information about our disclosure of personal information during the prior calendar year to third parties for their direct marketing purposes. To make such a request, please send us an email at or mail us at Stonemill Matcha, ATTN: [Customer Service], 561 Valencia Street, San Francisco, CA 94110.